Rare brought us on to collaborate with them on their award-winning pirate adventure, Sea of Thieves. The challenge was to build an out-of-game experience for their second Mystery event, engaging the SoT community with an engrossing ARG treasure hunt; merging real world and in-game activations.
Substance Global was thrilled to team up with our partners at Square Enix to roll out an enticing campaign for Octopath Traveller II.
To promote the release of LEGO Star Wars: The Skywalker Saga we were tasked with delivering a Twitch streaming campaign, showcasing the Xbox Series S as the best place to play. We worked with Xbox teams across the UK and US to craft an engaging 3 hour stream which included giveaways and prizes.
To bring the world of SEGA’s Persona 5 Royal to life in order to inform and promote the game's new features. This would give the European media a chance to play the highly acclaimed game, complete with FIGS subtitles for the first time ever in the franchise.
"Substance is a true partner across our business. Their fantastic team is adaptable and agile, supporting Amgen globally with their strategic, creative and data-fuelled insights."
"Substance is a true partner across our business. Their fantastic team is adaptable and agile, supporting Amgen globally with their strategic, creative and data-fuelled insights."