At Substance, we don’t just market entertainment – we create it. Our storytelling talent and fresh approach have led to collaborations with major clients, producing award-winning campaigns for hit movies, series, and sold-out shows.

We partnered with Prime Video to bring the magic of The House of the Spirits to life, by developing two activations built around the spirit of the novel.

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To celebrate the release of Project Hail Mary, Sony Pictures International came to us to bring the hero alien ‘Rocky’ to his very own Premiere.

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For the release of Billie Eilish – Hit Me Hard and Soft: The Tour, we delivered a fan-first social campaign that transformed the London premiere and exclusive junket into must-follow moments online. By combining junket talent access, creator partnerships and authentic fan participation, we created a campaign that celebrated Billie's community while driving conversation across Paramount UK's social channels.

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Bringing PUBG MOBILE to the heart of Berlin's World Cup fan experience, connecting football passion with battle royale gameplay through an immersive, social-first activation.

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We partnered with Prime Video to deliver a creator-first campaign celebrating the launch of ELLE Season 1, designed to reintroduce Elle Woods to a new generation while reigniting the cultural love for one of pop culture's most iconic characters. Across New York and London, we created premium experiences that immersed creators in Elle's world, inspiring authentic, social-first storytelling. From the exclusive ELLE World New York City creator trip to the London premiere, every touchpoint was designed to capture the glamour, confidence and playful spirit of ELLE.

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Services

Strategic and digital content marketing services.

Substance Global is a creative marketing agency that specialises in content and strategy across digital, social and PR for a global high profile client base.

Clients

  • Universal Pictures

  • The Walt Disney Company

  • Sony Pictures

  • Xbox

  • Netflix

  • Prime Video

  • Warner Bros

  • Pokemon

  • Paramount Pictures

  • Paramount+

  • DreamWorks

  • Disney+

  • Lionsgate

  • BBC

  • CBS

Don't take our word for it

Mike Reeder

Director of Digital Marketing

The Walt Disney Company

"Substance is one of my go-to partners when we need compelling digital ideas on our more challenging projects. Their digital insights, timely concepts, and creative eye makes my job substantially easier."

Matt Scowcroft

Head of Digital

Paramount Pictures

Chris Lewis

Global/EMEA 3rd Party Marketing Lead

Xbox

Will Fraser

Senior Marketing Manager

Studiocanal

"Substance is one of my go-to partners when we need compelling digital ideas on our more challenging projects. Their digital insights, timely concepts, and creative eye makes my job substantially easier."

Not Found What You’re Looking for?!…

At Substance, we specialise in entertainment and pharma. If this page isn’t quite what you’re after, check out our work in the other sectors. Your next big thing might just be one click away.

Contact

London

Unit 406

Metropolitan Wharf

70 Wapping Wall

London E1W 3SS

Telephone

+44 (0)20 7067 4730

Los Angeles

4500 Park Granada

#204 Calabasas

CA 91302

Telephone

+1 310 227 9575

Dallas

3232 McKinney Avenue

Suite 500

Dallas, Texas, 75204

Buenos Aires

Telephone

+54 9 11 6560 0007

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