An epic campaign with kick-butt creative, glamourous events and an elegant, badass experiential activation, befitting of the Pretty Lethal ballerinas.
The goal? To build and establish the brand new, weekly Channel 5 show as must watch TV for sports fans across the UK. Run by Substance Global in partnership with Channel 5.
36 creators. 4 days. One immersive mystery adventure. Created by Substance Global in partnership with Prime Video.
Explore some of our unforgettable campaigns in our latest showreel, showcasing our work across the world of entertainment!
We put on the show of a lifetime for The Running Man - racing the film from set all the way to the big screen with talent capture, OOH creative, publicity, premiere activity and unstoppable creator content.
"Substance is one of my go-to partners when we need compelling digital ideas on our more challenging projects. Their digital insights, timely concepts, and creative eye makes my job substantially easier."
"Substance is one of my go-to partners when we need compelling digital ideas on our more challenging projects. Their digital insights, timely concepts, and creative eye makes my job substantially easier."




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