Bringing PUBG MOBILE to the heart of Berlin's World Cup fan experience, connecting football passion with battle royale gameplay through an immersive, social-first activation.

Rare brought us on to collaborate with them on their award-winning pirate adventure, Sea of Thieves. The challenge was to build an out-of-game experience for their second Mystery event, engaging the SoT community with an engrossing ARG treasure hunt; merging real world and in-game activations.

Substance Global was thrilled to team up with our partners at Square Enix to roll out an enticing campaign for Octopath Traveller II. 

To promote the release of LEGO Star Wars: The Skywalker Saga we were tasked with delivering a Twitch streaming campaign, showcasing the Xbox Series S as the best place to play. We worked with Xbox teams across the UK and US to craft an engaging 3 hour stream which included giveaways and prizes.