We produced a series of three Twitch streams featuring Xbox talent and influencers (Greg Miller and Swiftor) to showcase the game being played on XSS. Each focused on a different trilogy in the Saga, streaming in narrative order and Raiding the next part of the story to take the audience on an epic journey.
As well as producing branded material for the streams (frames, intro video, about section graphic) we also produced promotional material in a range of formats to garner excitement for the streams.
Our Teaser Video and a batch of Looping Promo Graphics were localised for use across multiple markets.
Our promotional material generated 290,278 impressions and 1,586 post likes, with 10,713 engagements and 491 link clicks.
The 3 streams added up to just under 5 hours worth of gameplay and achieved a total of 16,960 Live views. Across all 3 streams we also saw a total of 10,700 unique viewers which also culminated in 2,642 unique chatters.
To bring the world of SEGA’s Persona 5 Royal to life in order to inform and promote the game's new features. This would give the European media a chance to play the highly acclaimed game, complete with FIGS subtitles for the first time ever in the franchise.