We created an experiential and immersive Persona 5 Royal experience where guests (including fans, prestigious, trusted press and influencers) were invited to play the game in the Shujin Academy. Turning the blank canvas of Shoreditch’s ‘The Yard’ into a real walkthrough of key locations from the game.
Guests travelled through the Metaverse, to have their first hands-on experience of the new Persona story in a truly unique environment. The guests could hang out, eat and drink in Kamoshida’s Palace with game-inspired hot canapés and bespoke character themed cocktails.
The Metaverse included: