Persona 5 Royal Experience

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To bring the world of SEGA’s Persona 5 Royal to life in order to inform and promote the game's new features. This would give the European media a chance to play the highly acclaimed game, complete with FIGS subtitles for the first time ever in the franchise.

Over 50 key media & influencers. Over 30 articles placed with key gaming media.

Over 50 key media & influencers. Over 30 articles placed with key gaming media.

Over 50 key media & influencers. Over 30 articles placed with key gaming media.

Over 50 key media & influencers. Over 30 articles placed with key gaming media.

Over 50 key media & influencers. Over 30 articles placed with key gaming media.

Over 50 key media & influencers. Over 30 articles placed with key gaming media.

We created an immersive Persona 5 Royal experience where guests (including fans, prestigious, trusted press and influencers) were invited to play the game in the Shujin Academy. Turning the blank canvas of Shoreditch’s ‘The Yard’ into a real walkthrough of key locations from the game.

Guests travelled through the Metaverse, to have their first hands-on experience of the new Persona story in a truly unique environment. The guests could hang out, eat and drink in Kamoshida’s Palace with game-inspired hot canapés and bespoke character themed cocktails.

The Metaverse included:

  • Branded step & repeat entrance wall
  • A true recreation of in-game worlds
  • Local graffiti artist designed classroom chalkboard
  • Branded Mirror “Metaverse” walkway
  • Green screen photo / video station
  • Giant hero art wall

Persona 5 Royal | Press Event

The Results:
  • Over 60 European media and influencers attended, generating 32 articles and additional social coverage with a potential reach of 198M viewers. 
  • The game’s Metacritic score is 95 and still remains the highest rated PS4 game.
  • The influencer guests generated 20 pieces of event coverage, posted across the influencers’ social channels, reaching a potential 402.2K followers.

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