Persona 5 Royal Experience
To bring the world of SEGA’s Persona 5 Royal to life in order to inform and promote the game's new features. This would give the European media a chance to play the highly acclaimed game, complete with FIGS subtitles for the first time ever in the franchise.
Over 50 key media & influencers. Over 30 articles placed with key gaming media.
Over 50 key media & influencers. Over 30 articles placed with key gaming media.
Over 50 key media & influencers. Over 30 articles placed with key gaming media.
Over 50 key media & influencers. Over 30 articles placed with key gaming media.
Over 50 key media & influencers. Over 30 articles placed with key gaming media.
Over 50 key media & influencers. Over 30 articles placed with key gaming media.
We created an experiential and immersive Persona 5 Royal experience where guests (including fans, prestigious, trusted press and influencers) were invited to play the game in the Shujin Academy. Turning the blank canvas of Shoreditch’s ‘The Yard’ into a real walkthrough of key locations from the game.
Guests travelled through the Metaverse, to have their first hands-on experience of the new Persona story in a truly unique environment. The guests could hang out, eat and drink in Kamoshida’s Palace with game-inspired hot canapés and bespoke character themed cocktails.
The Metaverse included:
- Branded step & repeat entrance wall
- A true recreation of in-game worlds
- Local graffiti artist designed classroom chalkboard
- Branded Mirror “Metaverse” walkway
- Green screen photo / video station
- Giant hero art wall
Persona 5 Royal | Press Event
- Over 60 European media and influencers attended, generating 32 articles and additional social coverage with a potential reach of 198M viewers.
- The game’s Metacritic score is 95 and still remains the highest rated PS4 game.
- The influencer guests generated 20 pieces of event coverage, posted across the influencers’ social channels, reaching a potential 402.2K followers.
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