About

We’re driven by genuine partnerships, relentless creativity, diverse opinions, experience and ideas to build original campaigns that elevate our clients’ brands.

Services

Strategic and digital content marketing services.

Substance Global is a creative marketing agency that specialises in content and strategy across digital, social and PR for a global high profile client base.

Our Work

To promote the release of LEGO Star Wars: The Skywalker Saga we were tasked with delivering a Twitch streaming campaign, showcasing the Xbox Series S as the best place to play. We worked with Xbox teams across the UK and US to craft an engaging 3 hour stream which included giveaways and prizes.

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After an ambitious journalist, Ellie Haworth finds a collection of love letters from 1965, she becomes determined to solve the mystery of the hidden love affair between Jennifer Stirling and Anthony O’Hare.

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To promote the release of The King’s Man, Substance were tasked by IM Marketing and 20th Century Studios to activate a content capture experience with The Duke of Lancaster’s Regiment - home of the original Kingsmen.

PrEx

We helped build awareness and excitement for The Prince of Egypt musical, driving online conversation and ticket purchases.

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Socially awkward Barney and Ron, his malfunctioning B*Bot, set out together on a hilarious adventure, learning about themselves and the true meaning of friendship along the way.

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Clients

  • 2K

  • AMC/CBS

  • Amgen

  • ATLUS West

  • BBC

  • Cell Evolve

  • CFS

  • Disney

  • Dreamworks

  • Elysian

  • Entertainment One

  • Funimation

  • NBC Sport 

  • Paramount Pictures

  • Penguin Random House

  • The Pokémon Company 

  • Rebellion

  • SEGA

  • Sony Pictures Entertainment

  • STXfilms UK & Ireland

  • StudioCanal

  • Square Enix 

  • Trafalgar Releasing

  • Universal Pictures 

  • Warner Brothers

  • XBOX

  • 20th Century Studios

Andrew Freedman

CEO and Co Founder

Substance Global was founded by Andrew in 2003. Since then he has helped lead us to our position as a top tier boutique agency operating on 3 continents. No grand plans - just a tight-knit and hard-working crew who deliver time and again for each other, and our phenomenal clients.

Colin Swift

Managing Director

Colin has been at Substance Global for 16 years, after a career in technology as a software engineer and systems analyst. Colin joined Substance as our first Project Manager before becoming Operations Director, managing global creative campaigns for clients such as 20th Century Fox and Warner Brothers, as well as driving the business into the video games sector with Warner Games and Xbox. Taking over as Managing Director in 2015, Colin oversees the day to day running of our teams and business.

Substance is a place to thrive and display your individuality.

Substance is a place to thrive and display your individuality.

Substance is a place to thrive and display your individuality.

Substance is a place to thrive and display your individuality.

Substance is a place to thrive and display your individuality.

Substance is a place to thrive and display your individuality.

Contact

London

Unit 406

Metropolitan Wharf

70 Wapping Wall

London E1W 3SS

Telephone

+44 (0)20 7067 4730

Los Angeles

4500 Park Granada

#204 Calabasas

CA 91302

Telephone

+1 310 227 9575

Buenos Aires

Telephone

+54 9 11 6560 0007

Say hello