About
We’re driven by genuine partnerships, relentless creativity, diverse opinions, experience and ideas to build original campaigns that elevate our clients’ brands.
Services
Strategic and digital content marketing services.
Substance Global is a creative marketing agency that specialises in content and strategy across digital, social and PR for a global high profile client base.
Our Work
Bring a life-sized animated dinosaur into the ‘real world’ of London’s Trafalgar Square in a world’s first to use ground-breaking virtual production technology in a five day post-pandemic event.
To promote the release of LEGO Star Wars: The Skywalker Saga we were tasked with delivering a Twitch streaming campaign, showcasing the Xbox Series S as the best place to play. We worked with Xbox teams across the UK and US to craft an engaging 3 hour stream which included giveaways and prizes.
After an ambitious journalist, Ellie Haworth finds a collection of love letters from 1965, she becomes determined to solve the mystery of the hidden love affair between Jennifer Stirling and Anthony O’Hare.
To promote the release of The King’s Man, Substance were tasked by IM Marketing and 20th Century Studios to activate a content capture experience with The Duke of Lancaster’s Regiment - home of the original Kingsmen.
We helped build awareness and excitement for The Prince of Egypt musical, driving online conversation and ticket purchases.
Clients
2K
AMC/CBS
Amgen
ATLUS West
BBC
Cell Evolve
CFS
Disney
Dreamworks
Elysian
Entertainment One
Funimation
NBC Sport
Paramount Pictures
Penguin Random House
The Pokémon Company
Rebellion
SEGA
Sony Pictures Entertainment
STXfilms UK & Ireland
StudioCanal
Square Enix
Trafalgar Releasing
Universal Pictures
Warner Brothers
XBOX
20th Century Studios
Andrew Freedman
CEO and Co Founder
Substance Global was founded by Andrew in 2003. Since then he has helped lead us to our position as a top tier boutique agency operating on 3 continents. No grand plans - just a tight-knit and hard-working crew who deliver time and again for each other, and our phenomenal clients.
Colin Swift
Managing Director
Colin has been at Substance Global for 16 years, after a career in technology as a software engineer and systems analyst. Colin joined Substance as our first Project Manager before becoming Operations Director, managing global creative campaigns for clients such as 20th Century Fox and Warner Brothers, as well as driving the business into the video games sector with Warner Games and Xbox. Taking over as Managing Director in 2015, Colin oversees the day to day running of our teams and business.
