Rare brought us on to collaborate with them on their award-winning pirate adventure, Sea of Thieves. The challenge was to build an out-of-game experience for their second Mystery event, engaging the SoT community with an engrossing ARG treasure hunt; merging real world and in-game activations.

Our publicity and social teams worked with our clients at Paramount Pictures UK, to deliver a campaign which showcased the high octane action and quality of the latest film in the Mission: Impossible franchise.

We partner with Wicked on an on-going always on basis to position Wicked as The West End’s must see show and drive ticket sales through unique media relations and PR stunts and activities.

Our exclusive event with Judi Love celebrated the power and legacy of the Black Panther films.

After nearly a decade of working on the Transformers franchise, Substance teamed up with Paramount Pictures to roll out an explosive integrated campaign, encompassing an insights-driven international creative, a fully-branded pre-premiere event, influencer activations and an impactful UK PR and social campaign to promote the franchise's latest movie, Transformers: Rise of the Beasts. Here's what we did...