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An epic campaign with kick-butt creative, glamourous events and an elegant, badass experiential activation, befitting of the Pretty Lethal ballerinas.
The goal? To build and establish the brand new, weekly Channel 5 show as must watch TV for sports fans across the UK. Run by Substance Global in partnership with Channel 5.
36 creators. 4 days. One immersive mystery adventure. Created by Substance Global in partnership with Prime Video.
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