We supplied a social creative toolkit to support the home entertainment release of Paddington In Peru and position the latest adventure of everyone’s favourite bear as the perfect family film to watch (and rewatch!) at home during the half term holidays.
The fun AV assets pulled footage outside of the trailer to differentiate the creative from the assets produced at theatrical release.
For Paddington In Peru, we worked with creators as big as the bear himself. Mumfluencer icon Giovanna Fletcher acted as an ambassador for the film, sharing two pieces of content about her love for Paddington.
And baker extraordinaire LaraCakes transformed some of the film’s key art into a 3D cake, even hiding a marmalade sandwich under his removable hat.
The content aligned perfectly with Paddington’s cuddly persona, extending his family friendly vibe through social.
To build excitement and anticipation for the theatrical release of Moana 2, we developed bold, innovative digital ideas and activations to support the campaign.
Back for his third big screen outing, we were excited to get reacquainted with our favourite iconic hedgehog for the Sonic 3 campaign, spanning Social, PR and Events