Bold, high energy Social Creative designed to capture attention and create buzz for this high-quality cinematic experience.

Each asset was crafted to be easily adapted for local markets, so the campaign could move fast and land loud worldwide - without losing its edge.

Smart, striking, and social-first, this was content built for feeds, fans, and franchise scale.

To build buzz ahead of the London premiere, we hosted an exclusive influencer dinner at the top of The Shard. With live violin and piano performances, a DJ set, bespoke dinner experience, and striking ice sculpture, the night blended elegance with high-stakes energy, creating the perfect atmosphere for the franchise’s return.

From typewriter artists live at the premiere to football freestylers, comedy creators, bakers and beyond, we partnered with talent who do things differently.

This wasn’t about pushing product. It was about inspiring authentic creativity, letting each influencer interpret the world of Mission: Impossible through their own lens.

By tapping into unexpected communities and formats, we sparked genuine engagement and reached audiences who don’t usually follow movie marketing.

The result? Scroll-stopping content that felt native to their feeds, but impossible to ignore.

Our team was embedded at the heart of the Mission: Impossible premiere - cameras rolling from red carpet to rooftop.

We captured it all - talent interviews, influencer moments, crowd reactions, cinematic atmosphere, with a content strategy designed specifically for social.

Working at speed, we turned around a suite of vertical-first content optimised for TikTok, Reels, and Shorts, ready to drop while the buzz was still building.

Not just coverage. Content with cut-through.

For Paramount's social channels, we went beyond the traditional junket with a series of quick-fire games and playful prompts to bring out the cast’s personalities and spark real moments of connection.

No long edits. No generic Q&As. Just snackable, social-first content engineered for maximum engagement across TikTok, Reels and Shorts.

Fun, fast, fan-friendly clips, full of quotable moments, gif-able reactions, and content talent actually wanted to share.

To keep the buzz building around the film, we pulled off a high-energy publicity blitz - complete with a star-studded press junket, a London premiere, and wide-reaching asset syndication to make this the must-see movie of the year!

• We syndicated 10 key assets, landing coverage across top outlets like The Guardian, Mail Online, The Independent, Empire, and more.
• Junket interviews hit a broad mix of media - from LADBible and BuzzFeed to Radio Times, GamesRadar+, and HuffPost.
• Meanwhile, the London premiere made headlines in The Mirror, Sky News, Daily Star, and others.

The result? A media storm that got audiences racing to cinemas to catch Ethan Hunt’s latest mission on the big screen!