Yellowjackets S2 | Cabin Recreation


To celebrate all episodes of Yellowjackets Season 2 now streaming exclusively on Paramount+, we recreated the show’s iconic cabin for a 2-day public event at London’s Observation Point.

This immersive experience was designed with content capture at its heart. The fully bespoke replica cabin contained a ‘step into the scene’ recreation of the cabin’s fireplace area. Using footage from the show we were able to source and custom build props, set pieces and decor to bring the show’s cabin to life. 

Yellowjackets London Pop-up

The cabin also housed our Yellowjackets Yearbook photo op, where visitors posed in jackets from the show for a classic 90’s-style school yearbook photo, adding an iconic quote of their choice. This was sent to them as an amplified GIF optimised for social sharing. 

The Substance Social team also provided influencer attendance to the event, resulting in 36 pieces of content reaching a combined audience of 1.5 million.

  • The cabin was visited by over 1,100 members of the public across two live days. 
  • The competition and data capture mechanic promoted by our brand ambassadors saw 264 entries. 
  • With its immense level of detail, the experience amassed a significant amount of pick up across social, with organic content alone surpassing over half a million views across TikTok and Twitter.

The reception from existing fans of the show was overwhelmingly positive, with franchise newcomers leaving the experience ready to try out the show for themselves.

More Work

Bring a life-sized animated dinosaur into the ‘real world’ of London’s Trafalgar Square in a world’s first to use ground-breaking virtual production technology in a five day post-pandemic event.


To promote the release of The King’s Man, Substance were tasked by IM Marketing and 20th Century Studios to activate a content capture experience with The Duke of Lancaster’s Regiment - home of the original Kingsmen.




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