Jurassic World: Dominion - Trafalgar Square

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Bring a life-sized animated dinosaur into the ‘real world’ of London’s Trafalgar Square in a world’s first to use ground-breaking virtual production technology in a five day post-pandemic event.

Bringing the biggest dinosaur to the heart of London to celebrate Jurassic World: Dominion was a GIGASIZED task. We used cutting edge technology to bring a never- before-seen Giganotosaurus to Trafalgar Square in an unprecedented 5 day event.

Jurassic World: Dominion - Experiential Sizzle

Objectives

Our objective was to create genuine firsts for the campaign. This experiential event was the world’s first to use ground-breaking virtual production technology in a consumer-facing environment, bringing a life-sized animated dinosaur into the 'real world'. This was the first takeover of Trafalgar Square for a multiple-day run by a film studio, using the biggest screen installed into the square, and took over the largest footprint ever allowed in the location.

5-Day Event - Over 8,000 Participants

5-Day Event - Over 8,000 Participants

5-Day Event - Over 8,000 Participants

5-Day Event - Over 8,000 Participants

5-Day Event - Over 8,000 Participants

5-Day Event - Over 8,000 Participants

Cutting-Edge Technology

This was the first time the VFX technology of this scale, usually exclusive to film sets, had been used at a public-facing event, translated to the world of live events by Neal Callow at Magic 14 ltd. We wanted to showcase this with animations direct from Industrial Light and Magic and Territory Studio, animated exclusively for this event, by creating a truly immersive experience that matched the scale and popularity of the franchise.

Guests explored our immersive Dinosaur Tracking Base featuring props from the film alongside brilliantly crafted models of Blue, and a 3D cast of the only ever discovered Giga skull. Guests joined our dino tracking experts to get up close with our life-sized interactive carnivore, placed into our world via groundbreaking tech, industry best animators, and an 8 metre high screen in this never done before experience.

9,000 #jurassiclondon posts

9,000 #jurassiclondon posts

9,000 #jurassiclondon posts

9,000 #jurassiclondon posts

9,000 #jurassiclondon posts

9,000 #jurassiclondon posts

Results
  • We aimed for 500 guests per day and nearly surpassed 8,000
  • #JurassicLondon was used by nearly 9000 people
  • A reach of over 6.7M.

A reach of over 6.7M!

A reach of over 6.7M!

A reach of over 6.7M!

A reach of over 6.7M!

A reach of over 6.7M!

A reach of over 6.7M!

Returning From Lockdown

More so than the impressive data is the fact this was the biggest return of a consumer facing event, free and inclusive since lockdown began, this event took 2 years to prepare such was the level of detail required. We encouraged the safe return of the general public to a large outdoor event by capturing their imagination in a way that only a live experience can do, we saw this love reflected back through hundreds of guests attending in merch and even people cosplaying as characters from across the franchise.

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