The King's Man Experience

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To promote the release of The King’s Man, Substance were tasked by IM Marketing and 20th Century Studios to activate a content capture experience with The Duke of Lancaster’s Regiment - home of the original Kingsmen.

A group of UK and EMEA influencers were put through their paces by the regiment across two days of filming, as they trained to become a Kingsman

Their experience consisted of real-life army simulations and training techniques such as hand-to-hand combat, camouflage and concealment, and night vision.

Becoming Real Kingsman

Results

The event resulted in considerable social content across both participant and owned channels with a combined following of 4.2M, including longform marketing materials to reignite buzz in the week of release.

More Work

To celebrate the launch of Pokémon Brilliant Diamond & Pokémon Shining Pearl, we were tasked with creating an online contest to showcase fans’ furry (and non-furry) best friends.

CrPrDsSo

Socially awkward Barney and Ron, his malfunctioning B*Bot, set out together on a hilarious adventure, learning about themselves and the true meaning of friendship along the way.

CrSo

Contact

London

Unit 406

Metropolitan Wharf

70 Wapping Wall

London E1W 3SS

Telephone

+44 (0)20 7067 4730

Los Angeles

4500 Park Granada

#204 Calabasas

CA 91302

Telephone

+1 310 227 9575

Buenos Aires

Telephone

+54 9 11 6560 0007

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