The Prince of Egypt


We helped build awareness and excitement for The Prince of Egypt musical, driving online conversation and ticket purchases.

Working with outlets and content creators spanning across entertainment, lifestyle, family media and multicultural audiences, we drove coverage around key promotional beats and targeted specific themes from the show.

Coverage showcased the epic scale of the production, its key cast members, and pillars of faith, family and diversity. The campaign saw 62 pieces of content go live, reaching over 6.8 million.

More Work

To promote the release of The King’s Man, Substance were tasked by IM Marketing and 20th Century Studios to activate a content capture experience with The Duke of Lancaster’s Regiment - home of the original Kingsmen.


To bring the world of SEGA’s Persona 5 Royal to life in order to inform and promote the game's new features. This would give the European media a chance to play the highly acclaimed game, complete with FIGS subtitles for the first time ever in the franchise.




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