We coordinated a fun Pass This to Kevin-inspired Hook activation for markets to share across social channels, seamlessly tying into the UK premiere where the hook was finally delivered to Maui himself, Dwayne Johnson.

With contributions from Greece, Italy, Belgium, Ireland and the UK, we pulled together a fun, TikTok-native video leaning into one of the main themes of the film, bringing communities together!

We collaborated with the Disney team to craft and script junket concepts featuring talent to add to Disney’s popular Mini Interviewers series, this time with a fun Kakamora Kaos twist.

We supported filming, directing, and prop creation to enhance and elevate talent interviews. The cutest reporkers got to interview Moana 2 filmmakers, songwriters Barlow & Bear, and Moana herself, Auli’i Cravalho!

We also created influencer/creator-driven content featuring UK-based talent—such as crafters, artists, and even a Tongan rugby player— to create work speaking to Moana’s rich cast of characters. 

Collaborating with four artists, from paper creator Paperoni, watercolour artist TaskreationStudio, ceramicist Emily Hett and neon art specialist Si Heard, we conjured up four unique depictions of the characters of Moana, Maui, Pua, Heihei and a Kakamora.

We worked with Tongan rugby player Konileti Hurrell to create a piece showing how he gets ‘Maui fit’, blending in quotes from the character alongside appearances by his family to make an entertaining piece of standout social content. Koni was the perfect fit as he has previously had comparisons on social to the Moana 2 icon. 

The Reel went out to Koni’s 177k followers as well as Disney Family UK’s 54.k, thanks to a successful collab post.