We were tasked by Paramount Pictures UK with onboarding an influencer to share content to amplify the release of Jackass Forever and show off the unique skateboard designed and signed by Johnny Knoxville and Steve-O for the film’s release.
It’s not every day Jackass legends Johnny Knoxville and Steve-O create their own unique design for a skate deck. It’s also not every day they sign the board and let us send it to a content creator to enjoy! We wanted to pick an influencer who was well known for their skating passion and skill, who could also convert new audiences to see the film Jackass Forever in cinemas.
In selecting an influencer we considered the following factors: do they have a primary UK audience? Is skating a core pillar of their content? Does their audience align with the Jackass franchise? Stefani was our top choice from the start and ticked all of these boxes. What’s more, she was excited to work on the Jackass Forever campaign as a fan of the franchise, skating, and fashion.
Stefani created 1 Instagram feed carousel, 3 Instagram Story panels and 1 Instagram Reel.
4.8k Stories impressions generated.
44.5k Reels views.
Total potential reach of 87.5k