Jackass Forever


The only thing that comes close to the Jackass crew’s love of stunts is their love of skating, so we worked with a skateboarding creator to promote the new movie Jackass Forever.

We were tasked by Paramount Pictures UK with onboarding an influencer to share content to amplify the release of Jackass Forever and show off the unique skateboard designed and signed by Johnny Knoxville and Steve-O for the film’s release.

Stefani Nurding

It’s not every day Jackass legends Johnny Knoxville and Steve-O create their own unique design for a skate deck. It’s also not every day they sign the board and let us send it to a content creator to enjoy! We wanted to pick an influencer who was well known for their skating passion and skill, who could also convert new audiences to see the film Jackass Forever in cinemas.

In selecting an influencer we considered the following factors: do they have a primary UK audience? Is skating a core pillar of their content? Does their audience align with the Jackass franchise? Stefani was our top choice from the start and ticked all of these boxes. What’s more, she was excited to work on the Jackass Forever campaign as a fan of the franchise, skating, and fashion.

Stefani Nurding

Stefani created 1 Instagram feed carousel, 3 Instagram Story panels and 1 Instagram Reel.

4.8k Stories impressions generated.
44.5k Reels views.
4.4k engagement 
Total potential reach of 87.5k

More Work

What’s your favourite scary movie? We made fans say Scream (2022)!


Working with Paramount Pictures on the sequel to John Krasinski's hit horror, we commissioned influencers to create sound-based comedy content for the release of A Quiet Place Part II.




Unit 406

Metropolitan Wharf

70 Wapping Wall

London E1W 3SS


+44 (0)20 7067 4730

Los Angeles

4500 Park Granada

#204 Calabasas

CA 91302


+1 310 227 9575

Buenos Aires


+54 9 11 6560 0007

Say hello

Copyright © Substance Global 2024

Website by Antiblanks