A Quiet Place Part II
Working with Paramount Pictures on the sequel to John Krasinski's hit horror, we commissioned influencers to create sound-based comedy content for the release of A Quiet Place Part II.
For the first of our three activations, we tasked Matthew & Ryan and Alfie Chapman with creating fun TikTok videos to illustrate ‘Tell me you wouldn’t survive in A Quiet Place without telling me’. The content saw the influencers' attempts at staying silent thwarted by unexpected noises.
We also worked with friends Jack Maynard and Josh Pieters to host a screening for their fans, with hidden cameras filming their terrified reactions. The video was created in partnership with The Hook, and ran on their popular Facebook page.
Our third piece of activity was a comedy sketch from Arron Crascall. The hilarious sketch featured a dream sequence which saw Arron interact with a scene from the film, before warning members of the public that they must be quiet to avoid the monsters!
- The TikTok videos went live to a potential combined reach of almost 5M and saw over 122k views and just under 15k engagements.
- Jack and Josh’s Stories saw a potential combined reach of over 1M and the reaction video on The Hook saw over 1.5M views.
- Arron Crascall’s video on Instagram saw 1.1M impressions, 706k views and over 92k engagements.
More Work
We built hype for Blue Story, a gritty London youth drama, with international creative, social and PR campaigns.