Amgen
We have formed one of our closest working partnerships with Amgen, a leading biopharmaceutical company.
Amgen is one of the world's leading biotechnology companies. Amgen is a values-based company, deeply rooted in science and innovation to transform new ideas and discoveries into medicines for patients with serious illnesses. (source)
Amgen harnesses the best of biology and technology to fight the world’s toughest diseases, and make people’s lives easier, fuller and longer. (source)
It Can Be Done Promo Video
Our work with Amgen initially centered on Amgen Oncology, their cancer treatment division, and eventually expanded into a full partnership across Amgen Europe and Amgen ICON.
Through our projects with Amgen, we’ve successfully boosted Amgen Oncology’s social following, increasing their reach and brand awareness among key audience profiles. Additionally, we’ve strengthened their presence in the Europe and ICON regions.
By working closely with the Oncology team on a daily basis—creating social assets and building and tracking paid social media campaigns—we provide guidance and support for Amgen’s social presence and activations.
We’re also available to collaborate on key events, programs, and partnerships. To shape future social feeds and paid media strategies, we deliver regular reports that offer insights into audience responses and content performance.
Advancing Oncology At The Speed Of Life
A partnership in action - one of our many campaigns
A partnership in action - one of our many campaigns
A partnership in action - one of our many campaigns
A partnership in action - one of our many campaigns
A partnership in action - one of our many campaigns
A partnership in action - one of our many campaigns
Position Amgen Oncology as a leading biopharmaceutical company, driving awareness, reach, and engagement on key social media channels.
Audience
Patients, caregivers, healthcare practitioners (HCPs), and industry leaders.
Deliverables
- Audit existing social media channels and content.
- Develop a comprehensive social media strategy with clear KPIs.
- Create social media assets.
- Set up and monitor paid social media campaigns.
- Provide guidance and support for social activations around key events, programs, and partnerships.
- Deliver insights reports to shape future strategies for content and paid media.
Results
Increased @AmgenOncology’s X (former Twitter) followers by 140%.
Doubled the organic engagement rate and increased the paid engagement rate by 5X, exceeding X’s pharma benchmarks.
As with Amgen Oncology we provided a social audit of Amgen’s European markets in order to overhaul their social media channels and content strategy.
We developed creative content mainstays and an overall content strategy based upon our learnings for their social media channels, including, LinkedIn, Twitter, Facebook and YouTube.
The second phase of the project centred around the development of regional social creative campaigns, alongside the Amgen Europe regional team. Supporting each of the campaigns was social copy and creative for their six regional priorities, including the headline events Virtual ESMO, Women’s Health Month, Lung Cancer Awareness Month and National STEM day.
World Conference On Lung Cancer Promo Video
With the goal of furthering Amgen's reputation in the Intercontinental Region, we conducted a social audit that included an overview of the digital landscape for each market, as well as individual in-market competitors' social presence.
Based on this research, we developed an overarching social strategy – including mainstay content, recommendations on social channel set-up for each market and creative campaigns to sustain those channels.
We built a dedicated ICON team to help the Intercontinental markets on a day-to-day basis. We maintained oversight by holding monthly reviews with markets, geo-targeting content from the global Amgen channels, proposing distinct paid media campaigns localised and aligned with regional priorities, while delivering the overall regional creative campaigns.
More Work
Following our success with Amgen Oncology, we started working with the “Amgen ICON” regions to grow their Twitter following, increasing their reach and brand awareness among key audience profiles. Amgen ICON refers to 9 countries: Canada, Mexico, Colombia, Argentina, Brazil, Egypt, Saudi Arabia, UAE and Turkey.
In a pilot that aimed to understand how Blueprint Medicines can approach their presence on TikTok, we developed a campaign highlighting their commitment to gender equity and creating early career opportunities for people from marginalized backgrounds.