We were intent on ensuring the output felt like it belonged on TikTok and worked with our producers from Substance Entertainment to make each asset both educational and entertaining.
The campaign featured Blueprint employees authentically and jovially discussing gender, dispelling myths, and showcasing their industry-leading standards on gender equity. This strategy was an entirely new approach to how Blueprint engages with its audiences.
The initiative was successful in driving over 250k impressions at a CPM of £2.39, alongside over 1.3k clicks through to the Blueprint Medicines webpage at a CPC of £0.45.
Substance developed the campaign concept, created discussion guides, gave filming guidance, produced/edited videos within the TikTok platform & posted/ promoted.
Following our success with Amgen Oncology, we started working with the “Amgen ICON” regions to grow their Twitter following, increasing their reach and brand awareness among key audience profiles. Amgen ICON refers to 9 countries: Canada, Mexico, Colombia, Argentina, Brazil, Egypt, Saudi Arabia, UAE and Turkey.
We worked with Amgen to launch “Patient Points of View,” a new YouTube video series bringing individual stories to life by highlighting the uniqueness of each patient’s experience navigating their cancer journey.