Amgen Icon

CrSoPr

Following our success with Amgen Oncology, we started working with the “Amgen ICON” regions to grow their Twitter following, increasing their reach and brand awareness among key audience profiles. Amgen ICON refers to 9 countries: Canada, Mexico, Colombia, Argentina, Brazil, Egypt, Saudi Arabia, UAE and Turkey.

With the goal of furthering Amgen's reputation in the Intercontinental Region, we conducted a social audit that included an overview of the digital landscape for each market, as well as individual in-market competitors' social presence. 

Based on this research, we developed an overarching social strategy – including mainstay content, recommendations on social channel set-up for each market and creative campaigns to sustain those channels. 

We built a dedicated ICON team to help the Intercontinental markets on a day-to-day basis. We maintained oversight by holding monthly reviews with markets, geo-targeting content from the global Amgen channels, proposing distinct paid media campaigns localised and aligned with regional priorities, while delivering the overall regional creative campaigns.

150+ posts were shared so far across 10 different channels, with a result of 2m+ organic impressions and 37k+ engagements.

Campaign Objective

Amgen's Unbreakable Together campaign

We created a vibrant campaign tackling Amgen’s top health topics for the 40+ female demographic - namely osteoporosis, heart disease and cancer. 

The key empowering messaging behind the bold design and dynamic motion graphics encourages the audience to come together as a community and have a conversation about women’s health.

Launched across ICON’s social channels, the campaign integrates key results of surveys sent out to women in these regions in an educational, yet playful way. The campaign’s success also revolves around partnerships with key local influencers to help amplify the messaging.

More Work

With continued success with Amgen Oncology, Substance now also works with Amgen across the globe, including the region of “Amgen Europe”. We help Amgen Europe stand out as an organisation that brings together science and people. 

Contact

London

Unit 406

Metropolitan Wharf

70 Wapping Wall

London E1W 3SS

Telephone

+44 (0)20 7067 4730

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4500 Park Granada

#204 Calabasas

CA 91302

Telephone

+1 310 227 9575

Buenos Aires

Telephone

+54 9 11 6560 0007

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