Amgen Icon


Following our success with Amgen Oncology, we started working with the “Amgen ICON” regions to grow their Twitter following, increasing their reach and brand awareness among key audience profiles. Amgen ICON refers to 9 countries: Canada, Mexico, Colombia, Argentina, Brazil, Egypt, Saudi Arabia, UAE and Turkey.

With the goal of furthering Amgen's reputation in the Intercontinental Region, we used our experience as a paid social agency to conduct a social audit that included an overview of the digital landscape for each market, as well as individual in-market competitors' social presence. 

Based on this research, we developed an overarching social strategy – including mainstay content, recommendations on social channel set-up for each market and creative campaigns to sustain those channels. 

We built a dedicated ICON team to help the Intercontinental markets on a day-to-day basis. We maintained oversight by holding monthly reviews with markets, geo-targeting content from the global Amgen channels, proposing distinct paid media campaigns localised and aligned with regional priorities, while delivering the overall regional creative campaigns.

150+ posts were shared so far across 10 different channels, with a result of 2m+ organic impressions and 37k+ engagements.

Campaign Objective

Amgen's Unbreakable Together campaign

We created a vibrant campaign tackling Amgen’s top health topics for the 40+ female demographic - namely osteoporosis, heart disease and cancer. 

The key empowering messaging behind the bold design and dynamic motion graphics encourages the audience to come together as a community and have a conversation about women’s health.

Launched across ICON’s social channels, the campaign integrates key results of surveys sent out to women in these regions in an educational, yet playful way. The campaign’s success also revolves around partnerships with key local influencers to help amplify the messaging.

More Work

Socially awkward Barney and Ron, his malfunctioning B*Bot, set out together on a hilarious adventure, learning about themselves and the true meaning of friendship along the way.




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