Agatha All Along
Substance worked with Disney UK to engage fans from various areas of interest through a roster of influencers and invite their followers to stream the latest hit series on Disney+.
From fashion to drinks and pets, we created a campaign that has been running from release of the series all the way through to the final to keep Agatha & her coven front of mind for every audience member through the entirety of the series.
We worked with Harriet Pasco to brew a magical mocktail that’s perfect to enjoy while watching Agatha walking the Witches Road with her coven.
Knowing that pet-influencers hold a special place in the social media’s heart, we worked with Ronnie The Minilop to show us what powers Sr. Scratchy’s friends might have if they joined Agatha’s coven.
Paperboyo is known for finding the magical in the ordinary. We asked him to let Agatha guide us to the Witches Road and she’s done more than that!
We saw Drag Race UK star Vanity Milan join the coven and create a skit inspired by Agatha All Along playing on the witches power colours.
Every witch in a coven is unique - and so is their fashion! Sophie Seddon helped us introducing the power colours of each witch in Agatha’s coven in her very own style.
When it comes to bread, Iain Ross is a master in his field, creating mouthwateringly delicious masterpieces out of dough. We asked him to make the perfect sand-witch to enjoy while traveling the Witches Road and boy did he deliver!
RinkyDink shared a candle-making video that shined a spooky spotlight on each character's power colour, decorated with elements that reflect that coven member’s personality, including sent!
Emmy Lupin creates beautiful illustrations that inspire sisterhood & seasonal joy - so she was the perfect fit to get our audience excited for Agatha’s journey back to her powers.
A watch party to die for! To mark the finale of the show, and of course Halloween, Joe Suggs shared his top five tips for making a witchy watch party. This included, an eerie setting, hats, spooky snacks, spell practising, and hitting play for the Agatha finale!
Our coven of creators posted content which generated over 750k total views, 49.9k total engagements, and a total potential reach of 10.6M.
The Witches Road is full of autumnal vibes, so who better to show off her artistic skills & invite people to the Witches Road than Katie Brooks - her leaf art is nothing short of magical!
We all want to snuggle up with a cozy latte in the colder months of the year & Agatha herself needed some caffeine to get through her days as a detective, so Hazel Zakariya got us covered with the perfect latte art to cozy up in front of the TV with to celebrate Agatha’s journey on the Witches Road.
Every witch needs a few tools every now and then to help them unleash their powers. Luckily, Adam Johnson lends us his ceramic expertise and crafted a few pieces of Agatha’s to get our audience excited to see what she will be doing with them in the series!
You can’t have Halloween without a pumpkin. Professional carver Adam Bierton constructed a spooky and flickering piece of pumpkin art that blended the show's official logo.
More Work
Our team produced, shot and edited a series of engaging AV to celebrate the iconic emotions, old and new, of box-office smash-hit Inside Out 2.
To celebrate all episodes of Yellowjackets Season 2 now streaming exclusively on Paramount+, we recreated the show’s iconic cabin for a 2-day public event at London’s Observation Point.