Substance collaborated with the Disney UK team on standout character adventures at the junket and Gala, as well as curating and managing a set of crafty influencers to amplify the film beyond release.

Using Disney supplied Character Alpha Toolkit, we shot and produced this eye-catching video showcasing the much loved emotions traveling across London to the UK Gala screening of "Inside Out 2." 

The video captures their delightful journey as they hail a taxi, walk the carpet, and pose in front of a miniature step-and-repeat, bringing their individual personalities to life.

We directed and produced this set of adorable videos of Mini Sadness & Mini Ennui interviewing Amy Poehler, Director Kelsey Mann and Executive Producer Pete Docter at the UK Inside Out 2 junket.

Incorporating beloved characters in a novel interview format, that caters to both children and adults, broadened their appeal and maximised reach making them highly shareable on social.

We worked with craft, fashion and lifestyle creators to promote the film’s central themes and its adorable new characters. 

Felty Treats recreated Anger and Envy in felt, sharing the video to TikTok for some cute content that crafty fans could follow at home.

Pottery Throw Down alum Adam Johnson recreated all of the emotions as pots and vases out of air dry clay, painting them and showing fans at home his process. 

Working with Max Selwood, we put the public to the test to see if they knew Ennui.

Jamie Jo painted a wall  mural centred around the emotions and Riley’s love for ice hockey.

The content created by all the creators, curated and managed by Substance, fostered a "see together, do together" mentality and enhanced the understanding of all of the new emotions.