Our challenge was to create a toolkit of Social Creative assets that would catch the attention of Jojo Moyes’ book fanatics, which was mainly aimed at women aged 18-34. In order to reach the ideal audience, we used a wide range of creatives that were interactive and that would stand out from the page.
To really engage the audience and bring the film to life we worked up a collection of talent videos featuring the cast as well as the original author and director. To support this creative, we produced quote cards and a postcard style video.
The Book to Screen asset created an immersive experience that took you from the words in the book to living in the moment on screen. This was one of the most popular pieces we created of The Last Letter from your Lover.
To portray the significance of the Love Letters we used Jojo’s words to create a series of Thematic Videos.
Our creative work was very well received across social media and obtained over 213k+ engagements, 195k+ views and 18k+ likes.
Cinema is back, and nobody does it quite like Curzon. Known for their atmosphere, comfort, cool locations, and above all their unique and varied film programme, our task was to refresh this exciting brand and remind people of their unique offerings.