We designed a series of bespoke Tarot-inspired Character Cards, designed for talent to share directly on their own social channels. Each card reimagines the characters in The House of the Spirits as a Tarot archetype, using symbolic illustration to portray their spiritual alignment, capture their essence, and reflect their journey in the story. These cards serve as compelling introductions to the characters for new audiences, whilst also acting as a strong hook for mysticism-loving audiences drawn to whimsical and astrological content.

To complement the digital campaign, we developed a Book Crossing campaign: a global experiential activation designed to connect readers through the magic of literature. We crafted a limited edition book cover for the classic novel, distributing them to key creators and BookTokers to seed across major cities worldwide to create a real-world chain reaction of shared discovery. Passed directly between strangers or left in public spaces, each copy carried a personalised note from the cast and a single, compelling instruction: your destiny is to hand this book to someone else.