Project Hail Mary
To celebrate the release of Project Hail Mary, Sony Pictures International came to us to bring the hero alien ‘Rocky’ to his very own Premiere.
Using Substance Global’s in-house Production Crew on the London red carpet and a specialist VFX team within the studio we crafted and perfected a premiere sizzle Rocky would be proud of.
We sculpted the edit in pre-production and shot with meticulous detail on the night to ensure we could deliver within a 24hr window and keep the energy of the event alive.
We even directed Hollywood superstar Ryan Gosling himself for the opening line to Rocky.
The video was posted to the Sony Pictures Releasing UK YouTube channel and received:
- 476K views
- 5.3K likes
- 256 comments.
More Work
An epic campaign with kick-butt creative, glamourous events and an elegant, badass experiential activation, befitting of the Pretty Lethal ballerinas.
Explore some of our unforgettable campaigns in our latest showreel, showcasing our work across the world of entertainment!
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