We took creators on not one, but two visits to the live production of The Running Man. 

We escorted two separate international cohorts to Tottenham Stadium and Leavesden to meet cast, take part in workshops, and even be extras in the film. 

In addition to helping them with their own capture, we shot and edited together sizzle reels for their experiences as well as stringouts of content for them to work with for their own posting. 

We created an engaging pre-release social post, turning out of home posters into acts of protest. With an artist secured, we filmed & edited with fast 1 day turnaround before the film’s release. 

With a small team we managed to capture hyperlapses, dynamic camera moves from 3 different locations across London.

We worked with talent across the UK junket days and premiere event to capture content that drove their star appeal and fandoms crazy.

We tapped into Glen’s action star credentials and charm; Colman and Lee’s style and sense of humour; and Edgar Wright’s film knowledge and long-time fans to create games and fun social concepts that drove engagement and views on social.

The talent junket featured interviews with Glen Powell, Colman Domingo, Lee Pace, and Edgar Wright. 

We secured coverage across top-tier and diverse outlets, ensuring we reached all key demographics across digital, print, and podcast platforms. Every outlet featured the junket on their primary channels, with strong social media support and consistently positive sentiment.

Our online PR campaign generated 465 pieces of coverage with over 2.9 billion UUMs.

The Running Man’s UK Premiere was an explosive event, seeing talent descend on the black carpet at Leicester Square to present the film to the world. We covered a spot on the media line alongside multiple perspectives from the carpet itself to build out live Stories and a sizzle that showcased the glamour and excitement of the night, including a stunt involving cannons firing dollar bills from the film’s currency to the screaming crowds.

We tapped into the cultural zeitgeist by working with stars of reality show sensation The Traitors to amplify The Running Man’s own deadly appeal. We worked with Traitors’ alumni Theo Mayne and Linda Rands to create content about their own participation in the film’s show, approaching it with humour and fun to make for memorable content pieces in the national conversation.

That was just one cornerstone of a campaign that included crafting some custom trainers; film and comedy creators dialling into those aspects of the movie's appeal; red carpet vox pops; and even taking star Glen Powell along for a jacket potato at Spud Bros.