Pixar challenged us to develop a series of social assets that would keep audiences engaged beyond the theatrical window and drive excitement around the film's digital release.

Our objectives were to:

• Celebrate the film's unique cast of characters.
• Create platform-native content designed for sharing.
• Capture the humour, heart and adventurous spirit of Hoppers.

Our concepts placed the film's biggest personalities at the centre of the campaign, transforming memorable moments into engaging social experiences designed to resonate with families and Pixar fans alike.

We developed a range of original creative, including Pond Crew Assemble, a superhero-inspired team-up celebrating the film's lovable animal ensemble; King George Hype Edit, a tongue-in-cheek fan edit spotlighting the charismatic beaver king; and Pond Talk with Tom, a playful talk show hosted by scene-stealing Tom the Lizard featuring appearances from the film's voice cast.

Every concept was designed to feel native to social while extending the world of Hoppers beyond the film itself. By leaning into character-driven storytelling and highly shareable formats, we created a campaign that celebrated Pixar's signature humour and encouraged audiences to continue the adventure at home.