To launch the campaign, we syndicated the teaser trailer which achieved coverage from over 70 publications including leading news and entertainment sites such as LADbible, MailOnline, Empire and The Independent. 

As well as supporting on press office with multiple wide trailer and poster syndications, UK junket was also held with participating talent included Hayley Atwell, Pom Klementieff & Vanessa Kirby, Rebecca Ferguson & Simon Pegg and Cary Elwes.

We placed interviews with mainstream news and entertainment sites with a broad audience (both online and on social) such as The Independent, who ran a digital cover, NME, Metro.co.uk and The Female Lead. We also worked with movie / entertainment news sites with high social followings such as BuzzFeed UK, IGV Presents and The Movie Dweeb.

Film Podcast Fade to Black spoke to Hayley Atwell for a film-focused podcast episode and influencer Stepping Through Film (Thomas Duke) spoke to the cast with an Instagram post with Simon Pegg & Rebecca Ferguson achieving over 14k likes. 

We worked with influencers such as Oyinda Okunowo, Jordan Rand and  Savannah Sachdev to provide access to the European premiere in London, resulting in posts with a combined reach of over 2,842,500. Ian Redpath and Jeremy Chopra, who run much-loved Instagram page All On The Board, documented their evening and their mission to get a selfie with Tom Cruise across their social channels.

Leaning into a younger, slightly male skewing audience on TikTok, we worked with football influencer Theo Baker to recreate impossible iconic football goals by Salah at the Puskás award and James Rodriquez’ volley at the World Cup. His video went out to his 590k followers and received 3.7m views and 43.4k likes.

The film was released in the UK to widespread critical acclaim with 5 star write ups from leading publications such as Express Online, Metro.co.uk, The Guardian, The Sun, The Jewish Chronicle and many more.