Little Baby Bum
Our Social, Paid and Creative teams work with Moonbug Entertainment on an on-going basis to help boost their musical web series Little Baby Bum’s Instagram presence.
Working toward follower and engagement KPIs for the year, and supporting tertiary brand launches in Q3 and 4, we create consistent, fun creative with a strong brand image and an adaptive paid strategy across the priority US and UK territories.
Some 2023 highlights have included:
These two pieces to celebrate National Siblings Day and International Day of Families were both created from scratch with the latter infographic designed to be inclusive, featuring people icons who would represent all genders and family types.
The below Yummy Time piece is part of a series we've created based around little ones' daily routine, highlighting moments such as dinnertime and bath time.
Yummy Time
Our interactive sing-along video encourages families to join in and sing their favourite nursery rhymes together.
Sing-along Video
YTD from our Paid activity we have managed to reach over 900k unique parents with pre-school children across the US and UK, running with a range of engaging content pieces that have sparked mass interest and conversations. Certain posts in particular seem to have really resonated with our audiences, with a particular favourite focussing on kids’ reactions to vegetables, something we call all empathise with.
More Work
Socially awkward Barney and Ron, his malfunctioning B*Bot, set out together on a hilarious adventure, learning about themselves and the true meaning of friendship along the way.