Our events team created a rooftop screening experience for 150 guests with content capture at its heart, transforming a beautiful rooftop cinema into a true Let It Be experience for fans, media, influencers and tastemakers.

Creators had no doubt on the title with branded step and repeat; photo booth, popcorn and themed cocktails.

We curated a group of creators to attend including established Beatles fans, music documentary lovers and broader creators to drive reach, awareness and excitement.

For the sustain social campaign we leaned into the nostalgia and band dynamics through a series of tactics including timeline telling the history of the documentary; reactions and reviews and a TikTok specific listicle. 

All content was designed for ease of localisation and key creative was posted by The Beatles account as well as market Disney+ accounts.

• 23  influencers (+5m followers), with over 37 pieces of social content created 
• Organic social content alone surpassed over 90k engagements across Instagram