Hannah Dance YouTube and Meta Campaign

We developed a bold, patient-led social campaign designed to cut through crowded feeds, drive qualified traffic to a dedicated landing page, and reinforce the value of sustained treatment through authentic storytelling. We researched the social preferences of the target demographic and used the dance as a creative vehicle to reach this audience on TikTok, Instagram and YouTube shorts. We took the full dance video (> 5minutes) and developed social-first assets that drove to the campaign landing page.

Client challenge:
Hannah, a dancer living with AHP choreographed a routine that told her disease journey from the onset of symptoms to her diagnosis and treatment journey. Our client wanted to reach patients of a similar demographic using her dance as a DSA mechanism.

Results:

Reached 1 million unique users
Generated 131k video views and 46k website clicks, meaning 35% of users who viewed our creative were interested in learning more
Social media drove 37% of landing page traffic during the campaign period

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