Our social content was designed to match the energy of the fight scenes, with rapid transitions that blended moments of awe-inspiring spectacle and heartfelt emotion. 

Every piece of creative was strategically crafted to ensure that Gladiator II resonated as a cultural event on a global scale.

We made sure to spotlight the key partnerships and influencers who fueled the buzz, amplifying the movie's reach across platforms and creating a buzz that felt just as monumental as the film itself.

We put fans right in the middle of the arena with an intense 8D sound experience that brought the visceral action to life.

Working with Paramount on their exclusive partnership with Ferrari, we created a teaser graphic and vertical video for social to tease Paul Mescal visiting the Ferrari drivers and their cars, attracting 3.8 Million views and 250k likes.

We managed a guest list of influencers  to create buzz and content for the film’s star-studded Royal premiere, with King Charles in attendance. 

Our 27 influencers posted 155 pieces of content across TikTok, Instagram and Facebook, to their combined following of 130.1m.

The events team conceptualised and created a decadent Bacchanalian banquet, immersing content creators in the world of Ancient Rome prior to attending the premiere. This was held at LSQ Rooftop which provided a dramatic view over the London skyline and included a fabulous feasting table, a sumptuous ‘Step Into The Scene’ photo moment and a string quartet playing music from the film, all topped off by an epic live Gladiator fight, with guests encouraged to lay bets on their preferred victor. All of which created a host of cool sharable content and really ramped up creators’ excitement for the film ahead of the main event.

Our roving social team were at the junket and down on the red carpet capturing content and posting from Paramount’s UK owned channels. Our content received over 32m video views and almost 3.5m engagements.

We secured interviews at the UK and international junkets with participating talent including Paul Mescal, Fred Hechinger, Denzel Washington, Connie Nielsen, Ridley Scott, Pedro Pascal and Joseph Quinn. 

Our outlets - Men’s Journal, LADbible, It’s Gone Viral, BuzzFeed, Joe.co.uk, HuffPost, Zavvi, Metro.co.uk, Radio Times, The Hook, Digital Spy, HeyUGuys, Attitude and Yahoo! Entertainment - all covered the junket on their main platforms with strong social media support.