Gassed Up


To build excitement and awareness for the new British crime drama Gassed Up, we ran a wide-reaching campaign from the film’s screening at the BFI London Film Festival to its theatrical release...


Our PR team carried out a wide range of responsibilities throughout the Gassed Up campaign as we successfully built anticipation for the LFF award-winning film both online and offline. The campaign included screening management, running a press centre as well as long lead and short lead junkets. On top of these, we handled talent across multiple events such as LFF screenings, in-studio broadcast interviews and a Gala premiere at the Picturehouse Central cinema.

Spanning online, print, radio and television, we placed a diverse set of talent interviews on multiple outlets including The Guardian, BBC Radio London, Capital Xtra and Sunday Brunch. These reached an audience of approximately 431.7k circ and 49m UUM online. Exclusive clips were also placed with MTV which garnered 1.4k likes and 56.1k views.

Gala Screening

Our events and PR teams handled the management and running of the UK Gala premiere at the Picturehouse Central cinema - we installed event branding throughout the venue as well as infrastructure for a press photo call and separate media line within the cinema. Substance also managed the event schedule, security, ticketing, talent liaison and movement, green room, tech rehearsals and an after party.

Our team also helped to organise the media and photography lines, talent transports, and managed the guest list for press, VIPs, and influencers.


To build anticipation for the theatrical release, our social team posted character intros, countdowns, behind-the-scenes content and media line interviews from the premiere.

To expand our reach we also worked closely with talent such as Taz Skylar - gaining 2MM organic views for our second trailer, Mae Muller and other partners such as Odeon, Prime Video, Ascendant Fox and Big Picture Film Club.

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