Building the LinkedIn Blueprint

Blueprint Medicines partnered with us to strengthen their LinkedIn presence and build consistent recognition as a fully integrated biopharma company delivering for patients globally in allergy and immunology.

We repositioned their LinkedIn strategy to deliver content that was both thumb-stopping and meaningful to their professional audience. By applying our expertise in what genuinely drives engagement on social, we developed a content approach that resonated. The results, performance data and stakeholder feedback all demonstrate the impact of a more strategic, insight-led approach to pharma social media.

Client Challenge:

  • Low follower growth and engagement 
  • Lack of content resulting in inconsistent posting cadence 
  • Lack of creative content

Results:

  • 124% follower growth
  • 400% growth in average engagements

‟"The Substance team’s creativity and insights-driven approach helps our social media content stand out. They are enjoyable to work with on a range of activities, showing their dedication to supporting our business and their deep understanding of the digital landscape."”

Jessica Sherry Senior Manager, Corporate Communications at Blueprint Medicines

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