Alongside Paramount Pictures, we crafted unique social creative that enhanced the chilling and atmospheric world of ‘A Quiet Place: Day One.’

Markets all around the world shared our social creative, ramping up the excitement for the latest instalment in the prestige horror franchise - from countdowns to frame breakers, we fuelled our campaign with a plethora of AV content.

The fanbase for Frodo the cat in the feature is well established and the question of whether he lives or dies was on everyone's lips.

To give the fans even more of what they want (cat content) we took to the deserted streets of London and strapped a camera to Frodo (yes, the actual cat from the film) to see what antics he gets up to when not running away from killer alien invaders. Watch the video here.

Continuing to lean into the cat theme,  we created and managed an influencer event at Java Whiskers Cat Cafe, where guests were treated to an afternoon of feline fun including a mindful ‘Meowfulness’ session and creative ‘Paw & Paint’ session amongst all the cats and kittens, topped off by Afternoon Tea and Pursecco. 

Some great content was shared by the influencers following the event, with a total reach to date of 644.3k.

We found one of the quietest places on Earth and decided to put the silence to the test. An Anechoic Chamber is a room filled with sound absorbing panels. The effect can make you hallucinate and be extremely uncomfortable. The perfect place to place two influencers who have to stay in as long as they can… but with a twist! They can prank each other with creepy sounds.

Charley Marlowe’s TikTok post is currently sitting at 2.2M views with fantastic engagement and comments about the video and film.

Our UK PR campaign included wide ranging press coverage with particular talent highlights including British Vogue’s “Get Ready With Me” video with Lupita Nyong’o, which gained exposure from a combined social following of 19 million, and Ladbible’s “Snack Wars” with Lupita Nyong’o and Joseph Quinn, which received a combined social reach of 20.6 million.  

We also had access to unique talent in the form of Frodo the cat, who we secured interviews with on Metro Online, Radio Times and The Hook. 

We briefed Travis and Sigrid, a cyclist and his cat, to create a video about surviving A Quiet Place as a pet owner. The duo filmed a video highlighting all the kit and essentials needed for surviving, inspired by Sam and her cat Frodo in the movie. 

The video was posted on Instagram, X, TikTok, Facebook and YouTube and went out to 1.6 million followers across platforms.

We also worked with creators across four gifted-only events and saw 109 pieces of content from 15 creators.