In a pilot that aimed to understand how Blueprint Medicines can approach their presence on TikTok, we developed a campaign highlighting their commitment to gender equity and creating early career opportunities for people from marginalized backgrounds.

We worked with Amgen to launch “Patient Points of View,” a new YouTube video series bringing individual stories to life by highlighting the uniqueness of each patient’s experience navigating their cancer journey.

Following our success with Amgen Oncology, we started working with the “Amgen ICON” regions to grow their Twitter following, increasing their reach and brand awareness among key audience profiles. Amgen ICON refers to 9 countries: Canada, Mexico, Colombia, Argentina, Brazil, Egypt, Saudi Arabia, UAE and Turkey.

We have formed one of our closest working partnerships with Amgen, a leading biopharmaceutical company.