Opinion
Why Healthcare?
Opinion ByMichelle Farrow26.09.23
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Substance Global’s bread and butter is located in the entertainment and healthcare industries. One might think these two workflows are practically polar opposites, but in fact, the brains behind these creative strategies are more alike than you’d think. We have the ability to bring innovation, creativity, and passion to our healthcare businesses through the team members who connect to this work on a deeper level. When asked, “why healthcare marketing?”, here’s what some of our Substance team members had to say:
Danielle is right - as we’re entering the post COVID-19 era, we’ve seen a shift across the healthcare industry. It’s up to us to stay on top of industry best practices and push the boundaries of how consumers and healthcare professionals view pharmaceuticals. The ultimate goal is helping those who need it most get the tools they need to live better, healthier lives.
If you are a healthcare brand looking to spice up your marketing tactics, including brand planning, social strategy, data insights, and more, we’d love to hear from you! Get in touch at hello@substanceglobal.com.