We were pioneers in leveraging Facebook to promote our clients’ brands and IPs, and today, we embrace AI to enhance our strategies, driving growth and delivering exceptional results for both our business and our clients.

Gen AI is changing our industry, but it’s not a quick fix. It’s a tool that needs careful thought, clear ethical boundaries, and a balanced, intentional approach. With our team spread across London, North America, and Buenos Aires, we draw on diverse perspectives to address the complexities of AI. Substance doesn’t follow trends blindly; instead, our goal is to leverage AI in ways that respect the nuances of human creativity and the audiences we serve.

Standards With Substance

We hold AI to the same standards we set for all our work: it must elevate, not shortcut, the quality and originality our clients expect. We use AI to unlock new insights, streamline workflows, and push creative boundaries, but always with human oversight. Our approach is grounded in transparency and ethical responsibility, empowering our clients and supporting our teams as we build campaigns that connect authentically across cultures and continents.