By working closely with the insights team, the strategy team ensures that a target audience is identified and smart tactics are determined on how to reach them effectively - ranging from an outstanding creative asset that makes a person stop as they scroll through their Instagram feed, to targeting them at the most relevant time. Whether it’s a single creative project or an all-encompassing 360 campaign that combines our insights, social, paid media, publicity, experiential and creative, the team works closely with each facet of the company to deliver a strategic and creative output.