Prime Video challenged us to build excitement around the highly anticipated second season of Jury Duty.

Our objectives were to:

• Re-engage the passionate fanbase from Season One.
• Introduce the series to new audiences through entertaining, platform-native content.
• Keep the conversation going throughout the launch with always-on community engagement.

From strategy through execution, we developed more than twenty original social assets designed specifically for TikTok, Instagram, Facebook and X. Every piece of content leaned into the show's unique blend of comedy, awkward moments and hidden-camera storytelling, creating scroll-stopping moments that felt native to each platform.

To extend the campaign beyond traditional entertainment marketing, we partnered with Taco Bell on a bespoke social activation that playfully connected the world of Jury Duty with the brand, creating an unexpected crossover that generated additional buzz and shareability.

Alongside the creative rollout, we managed daily community engagement across every social platform, keeping audiences involved through real-time conversation, reactive content and fan interaction that sustained momentum throughout the campaign.

The campaign generated millions of views across TikTok, Instagram, Facebook and X, successfully reigniting excitement among existing fans while introducing Jury Duty: Company Retreat to a new generation of viewers. Through original creative, strategic partnerships and an always-on social presence, we helped turn the season launch into an ongoing conversation.