Introducing the Gen Alpha Playbook!

The world’s first fully digital generation is already shaping culture and commerce, and our new playbook shows brands how to keep pace. Our team explores:

Who They Are – their values, mindsets, and the parents shaping them

How They Connect – purchasing habits, device usage, and the platforms they love

What’s Next – key predictions for this latest generation to target

Opportunities for Brands – practical ways to engage in authentic, meaningful ways

With Substance’s vast experience working with kids, families, and this generation in particular, we’ve also included real-world case studies to bring these insights to life.

If you’re ready to future-proof your brand and start building relationships with the consumers of tomorrow, this is your starting point.

Let’s talk about how we can help you connect with Gen Alpha. Get in touch at: hello@substanceglobal.com.

Check out some sample slides below and download the full report here.