Paramount tasked us with highlighting the incredible voice talent, kooky comedy and bringing the Smurfs back into the mainstream! 

Through colourful and fun social creative, we let fans know when to expect the mischievous blue beings back on the big screen. We created Countdowns, review and dubbing statics, YouTube games and shorts and giphy stickers to both shout about the Smurfs return and also let fans include their favourite characters on their own content.

We also created a Pet AR filter for fans to really immerse themselves in the world, turning their beloved four-legged friends into a super cute smurf version.

If the smurfs invade London and no one is there to socially capture them, have they invaded at all? 

We took to the streets to cover a 700 strong takeover by smurf statues at iconic locations across the capital, turning them into fast social edits showcasing how they really do get everywhere.

We covered their train takeover at King’s Cross, capturing key UK talent Rylan’s appearance. 

And we helped drive foot traffic to a special ice cream pop up at Westfield shopping centre Stratford, capturing the event and editing together a short promo in the space of a morning to make sure families could take advantage of the opportunity for a free treat. 

All this alongside the usual coverage of a special screening event - not that’s pretty Smurftacular!

Brussels turned Blue for the Global Premiere of Smurfs! We kicked off the celebration with an unforgettable welcome reception for international content creators, set inside a fully immersive 360° Smurfs-themed experience - brought to life by our in-house creative director.

Guests enjoyed vibrant blue cocktails, Smurf-themed canapés, whimsical macarons, and plenty of picture-perfect photo moments that delighted our global family of influencers.

The following day at the Global Premiere, we brought the excitement to the red carpet with a dedicated influencer lounge featuring a live DJ, themed popcorn stations, refreshing beverages, and interactive content creation zones—offering our guests the chance to connect with talent and create unforgettable, shareable moments.

Our team was on the ground at Global Premiere of The Smurfs in Belgium, bringing Paramount’s owned channels to life with exclusive, star-studded content featuring Rihanna, James Corden, Dan Levy, and visionary director Chris Miller.

Returning to London, we powered the buzz for the UK Gala, spotlighting homegrown favourites Rylan Clark and Jon Richardson across Paramount UK’s platforms.

For the Smurfs, we worked across a family friendly set of creators to bring the blue Guardians Of Good into your social feeds. 

From nail art to food art, gardeners to sausage dogs, through boosting our influencer creative was used as the backbone the Smurfs’ opening weekend digital campaign.

We also helped negotiate and contract Rylan Clark for a voice role in the film, developing that into further social pieces and capturing his appearance at different launch events, including a partnership with Lumo trains at Kings Cross station.

Our powerhouse publicity team ran the UK press office with precision, syndicating eye-catching posters, trailers, clips, and featurettes to dominate the entertainment media landscape.

We lined up exclusive junket interviews with the director and cast, generating standout coverage across leading news and entertainment outlets.

To top it off, we delivered delightfully on-brand desk drops - vibrant blue bouquets and bespoke Smurfs Village terrariums - that lit up social feeds and had press and influencers buzzing.